Flat fees, no spend percentage
Our income does not move with your budget. We will recommend cutting spend when cutting spend is right, and we have done so on live accounts.
About
Independent by structure, not by slogan.
Every agency calls itself independent. It is a cheap word. What actually matters is whether the fee structure, the data ownership and the reporting all point the same direction — toward the advertiser rather than toward the platform.
Advexo started because of a specific, recurring failure. Advertisers would bring us an account performing well against its own dashboard and poorly against its bank account. The media was usually competent. The measurement underneath it was not — conversions double-counted after a tag migration, view-throughs folded into click-attributed revenue, brand search absorbing demand that already existed, and three channels each claiming the same sale.
Nothing about that is unusual. It is the default state of an account that has been running for a few years with people changing, platforms changing their attribution defaults, and nobody owning the definition of a conversion.
So we changed the order of operations. Measurement first, media second — and the fee structure changed with it. Charging a percentage of ad spend is the industry norm and it is the wrong shape for this work: it pays more when the correct advice is to spend less, and it quietly rewards leaving the measurement alone, because a rebuild that reduces reported conversions reduces the number the fee is calculated against.
We charge flat fees. We build the measurement in your accounts, in your cloud, in your name. And we write down what we changed.
How we work
Six positions we hold, including when it costs us
You own everything
Ad accounts, analytics, containers, cloud projects, warehouse, creative files. Registered to you. If we part ways there is nothing to export and nothing to negotiate.
Everything is written down
Every account edit logged with a date and the metric it touched. Modelled figures labelled as modelled. Where we are uncertain, the report says so rather than rounding up into confidence.
No rebates, ever
We take no money from any platform — not volume incentives, not resale margin, not referral fees. If a platform ever pays us, it will be disclosed in writing and deducted from your invoice.
Honest about limits
Attribution cannot prove causation. Platform lift studies are not neutral referees. Small samples produce noisy answers. We say all of this out loud rather than presenting a chart that looks decisive.
We will tell you to leave
If the audit says you need tracking fixed and nothing else, that is the recommendation. We have talked clients out of retainers and referred work elsewhere when someone else was the better fit.
How we are paid
One invoice, one line, no hidden second income
The advertising industry has several ways an agency can be paid twice without the client seeing it: a percentage of media that rises with spend, a rebate from the platform for volume, a margin on tools resold at a markup, or an ownership stake in a "partner" vendor.
We take none of them. Our only revenue is the fee on your invoice.
- No percentage of ad spend — at any tier, at any spend level
- No platform rebates or incentive tiers — nothing from Google, Meta, Amazon or any network
- No tool resale margin — you buy at list price, in your own account
- No undisclosed affiliates — we hold no stake in vendors we recommend
- Client money never held — ad spend goes from your card to the platform, never through us
IF YOU ARE COMPARING PROPOSALS
Four questions that separate structure from slogan:
- What happens to your fee if you recommend we cut our budget by 40%?
- Do you receive any payment, credit or incentive from a platform or vendor we use?
- If we leave, which assets stay with us and which do we have to rebuild?
- Who owns the measurement container, and can we see its configuration?
If the answers are vague, ask again in writing. The good ones are short.
Who we work with
Mostly teams between $20k and $500k of monthly ad spend
E-commerce & retail
Where margin, feed quality and retail-media overlap decide the answer, and revenue reconciliation is non-negotiable.
Subscription
Where the honest metric is retention-adjusted, not first-purchase, and payback windows must survive scrutiny.
Marketplaces
Two-sided measurement across demand and supply, with attribution that does not collapse when one side grows faster.
B2B lead generation
Long cycles, offline conversion imports, and sales-stage data that has to travel from CRM back into the bid strategy.
PRACTICALITIES
- Legal entity
- Advexo Media LLC
- Registered office
- 11766 Wilshire Blvd, Suite 1150
Los Angeles, CA 90025, United States - Working hours
- Mon–Fri, 09:00–18:00 PT
- Service area
- US · Canada · UK · EU · Australia
- Languages
- English
- General enquiries
- [email protected]
- Existing clients
- [email protected]
Team
Small on purpose
We keep the number of concurrent engagements low enough that the people who pitched the work are the people doing it. There is no account-management layer between you and the person who owns your measurement, and no offshore handoff after the contract is signed.
When a project needs a skill we do not hold — a data-engineering build, a specialist legal review, a platform-side escalation — we bring in a named specialist and tell you who they are and what they cost. You are never billed for a subcontractor you have not met.